OUR VISION

Corporate Vision

Niro Granite, the Swiss-Quality tile would be the preferred choice of our customers around the world because of our excellent products collection and superior quality consistency supported by innovative marketing support and efficient customer care and logistic management, giving them the best value added option amongst our competition.

OUR MISSION

Corporate Mission

Our mission is to become a leader in the Porcelain Tile industry by always presenting to the market the best collection of products in terms of designs and technical qualities that are highly appreciated by the building professionals and owners.

We would achieve this by trendy products development and innovative marketing backed up by versatile sourcing and efficient productions. We would ensure high satisfaction level of customer care and efficient supply chain management throughout our organisation.

This will be made possible and achieved through the energy, dedication and capability of our people.


Our core values are the main driver that support the vision and mission of the company, and reflects the values of Niro Ceramic Group. There are seven core values in total, weaving the very fabric of every person involved in the company, from executive team to a new hire member.

Our Core Value

Our management team is an essential part of our business. The management team analyses and identifies the business’ goals and objectives, and implements and enforces the strategies the employees need to achieve success.

Our Management Team

Niro Ceramic Group provides excellent opportunities and positive work environment that brings out the Best Qualities from our people. We thrive on a work culture based on seven core values.

Career